![](https://s3images.coroflot.com/user_files/individual_files/182042_ilmlm3z3ij56hnz4e9ojnkhqc.jpg)
Result of ideation - mapped back all idea's and outcome to the holiday circle on which all Tui work is based from dreaming and researching, to booking and upgrading, to going on holiday, having a great time and sharing memories.
This formed the base of a conceptual video.
![](https://s3images.coroflot.com/user_files/individual_files/182042_9tuf_y_qmsxby0iduefrlpt_q.png)
Next customer experience - Market Growth
![](https://s3images.coroflot.com/user_files/individual_files/182042_qkjxymeyfk6fp9hbywgbas4ad.png)
Next common Experience: Customer Experience
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