![](https://s3images.coroflot.com/user_files/individual_files/182042_cqqrhr8jjf6ygktkfh9lrdun9.png)
Idea 1. People like me (landing page)
- what: How Hiscox small- business customers succeed in an uncertain worls.
- Brand alignment: It highlights the SME owners who share the Hiscox values.
- Driving revenue: By providing implicit reassurance and advocacy.
![](https://s3images.coroflot.com/user_files/individual_files/182042_klam7bvvdil9w_jr8vtbtooqb.png)
Idea 1. People like me (detail page)
![](https://s3images.coroflot.com/user_files/individual_files/182042_maaa5ije8sovuiiljdjwc89zl.png)
Idea 1. People like me (detail page 2)
![](https://s3images.coroflot.com/user_files/individual_files/182042_ayxv2p5dqvsfm4g0eje_jkbjt.png)
Idea 2. What's right for me? (landing page)
- What: Making the acquisition journey engaging and efficient for people who don't yet know what type of cover they need
- Brand alignment: It provides a tailored experience of a specialist provider
- Driving revenue: It makes it easier to find - and understand - the appropriate cover.
![](https://s3images.coroflot.com/user_files/individual_files/182042_l3kshbg4orzzqw_egpkyrxaoq.png)
Idea 2. What's right for me? (landing page with results)
![](https://s3images.coroflot.com/user_files/individual_files/182042_watyekklcb7bspmk_cttl0e_v.png)
Idea 2. What's right for me? (detail page)
![](https://s3images.coroflot.com/user_files/individual_files/182042_bqshsysrjdp2divqwbhqolsjv.png)
Idea 3. Open Knowledge
- What: Getting visitors data-led visually rich insights into their business sector. They can drill down to reveal what this means for their industry and location.
- Brand alignment: It makes Hiscox more transparent - and aligns with the interests of Hiscox customers.
- Driving revenue: As well as providing implicit reassurance, this kind of content can drive social-media engagement.
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