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POLOSUR Casualwear Brand Id
We've been asked to develop the identity of a new brand of casualwear clothing inspired by the outdoors and a spirit for adventure targeted to young adults informed about international tendencies.
Working closely with the client and the stylist we came up with a concept inspired by the heroic age of international exploration and discovery of Antartica.
We developed a fictional establishment set in the extreme boundaries of nineteenth century era of exploration and discovery of Antartica.
We've been involved in every step of the branding providing material for corner-shops, packaging, labelling and tags.
Thank to Polosur, we have become fanatic readers of Amundsen and Scott heroic adventures.
