![](https://s3images.coroflot.com/user_files/individual_files/362436_ahoVzm_zm82rNlww4IyEHXimW.jpg)
Divercity - Close up labels - I wanted to show that beer is just as diverse as the people that drink it. Inspired by the city skyline and the different textures within a city, I decided to combine the two with bright colors that would pop against the brown beer bottles.
![](https://s3images.coroflot.com/user_files/individual_files/362436_ht98QRZk_dVlnvoZSxt2Ak3LA.jpg)
Divercity - wide shot
![](https://s3images.coroflot.com/user_files/individual_files/362436_bBwsOxNZTUdLl8b6q6N3PMq9u.jpg)
Unhinged - Crazy girl wine - Crazy women love wine. Crazy women also love to destroy their lovers property, so why not give them the ammunition to do it? The yellow labeled bottle has a grip around the top so that she can use it to do her damage. The pink label is equipped with a key to scratch up their favorite records or beautiful new car.
![](https://s3images.coroflot.com/user_files/individual_files/362436_jLt2aP2phlFkWpkR98WDdIIGc.jpg)
Unhinged - Label - The labels match the wine. Bold, big, business.
![](https://s3images.coroflot.com/user_files/individual_files/362436_8Wz4842E2JanqckLLtqicEVjf.jpg)
Kerplunk - Warning: Prunie hands may occur. Bath time is fun with Kerplunk!
![](https://s3images.coroflot.com/user_files/individual_files/original_362436_O7uQ0FYabKAG9Jm3Hcwkvf5cd.jpg)
I wanted the logo to echo the name "Kerplunk" I used fun colors that would attract the parent's eye as well as the children's
View PDF
View PDF
![](https://s3images.coroflot.com/user_files/individual_files/362436_XJcmCdxB46fyI_UAlVOI7ZD74.jpg)
Warning: Prunie hands may occur. Bath time is fun with Kerplunk!
![](https://s3images.coroflot.com/user_files/individual_files/362436_0pOBnd47UT3wr3VJoF3MkLFXA.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/362436_3yB3eERLhPDOiGFnKBRa22GD6.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/362436_LM70ApEWyxU6bG0SbBpVdslu1.jpg)
![](https://s3images.coroflot.com/user_files/individual_files/362436_7iwdBVi5mDQf_nHdmljPHuYUg.jpg)
I wanted the transition to be easy and comforatble for people, so I used familiar packaging. Carrot sticks in a french fry box and citrus plum tea in a soda can. I used calming colors and patterns to welcome the consumer. Sensable decisions can be easy.
![](https://s3images.coroflot.com/user_files/individual_files/362436_MJz0_az24ZfGe9EvyfRCaXvqm.png)
Sensable - I wanted to make a health food store that wasn't too scary or abrasive and would welcome new comers of health with open arms. With the logo I wanted to show a that with balance of healthy food choices and exercise, a healthy lifestyle can be achieved.
gLike