Landstar is a trucking fleet with over 8,000 drivers. Our goal was to capture driver information by offering a discount card that had to be registered at www.rushcardreg.com. The printed paycheck stuffer was designed by Chris Rose and we worked together on logistical details of the program. I designed the site in layers in Photoshop for the vendor and managed the project. Now marketing messages can be targeted to this group.
Created logo and icons for the Voteatx.us mobile app and worked with Open Austin developers on UI design.
RushCare is a log in based website for existing Rush Truck Centers customers to track parts and service purchases and the progress of repairs in real time. I designed the sections in Photo Shop in layers for our internal IT team to code.
Southsound Productions wanted to launch a quick "coming soon" site. I expanded on that idea, wrote all the copy, found imagery, set up all their social media and pushed it out to get some publicity for upcoming shows. www.soundsoundproductions.com
I was part of a 3 person team at ATX Hack for a Change in May of 2014 and created this internal WordPress website for The Austin Independent School District in under 24 hours. I designed roughly 60 pages, each with a survey and imagery with cross references to other sections.
I worked with the Digital Director and an outside designer to refine the UI and UX experience of our first mobile application at Rush Truck Centers.
The Ready-to-Roll campaign was created after Hurricane Sandy hit to provide fully equipped (bodied up) trucks for disaster relief with a portion of proceeds benefiting the American Red Cross. I developed this web page with our internal IT department to feature all the various truck categories and trucks that were "Ready-toRoll". Many promotional banners were designed and placed on industry websites directing traffic here and a special hotline was set up for sales.
Compass Learning Infographic Web Banner
The design and development of RigTough.com was based on my branding designs for the collateral and I coordinated supplying of all the products for the store. I eventually hired a new vendor to port the hosting, add over 100 new products and deal with security issues.
ChromeCountry.com is a custom chrome parts store with hundreds of products in stock at their Nashville location. I designed many of the pages in Photoshop and directed the vendor on user interface considerations. I helped add enhancements and SEO and ported the site to another hosting service.
RushGoGreen.com was developed within the existing CMS framework of the Rush Enterprises site to promote and educate customers on alternative fuels. I helped develop the look and feel, designed the pages for our IT department to code, provided all imagery and wrote nearly half the content.
As part of Open Austin's hack team I developed this banner for a "How To" use the city data portal page for Austin's portal site: https://data.austintexas.gov.
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Websites and Web Assets

I have 7 years experience creating web assets, banners, updating content in a CMS system and working with an IT team on UI and UX enhancements. I have worked closely with outside vendors to build sites providing wire frames, art direction, and content.

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Freelance
Gail Gonzales
Owner, Greater Good Graphic Design Austin, TX