The organic cleaning and home care space is an extremely competitive market. Longstanding brands, like Clorox, are likely the first products that come to mind when people are looking to create a clean environment at home. Other organic brands promise the same result with cleaner ingredients, but sometimes overly green-wash their products or they are intimidating or expensive for users entering the sustainable cleaning market. Spiffy stands out from traditional brands while still feeling more approachable than more organic brands, by opting for a happy medium of simple, fun, and clean design that is user-friendly as a beginner sustainable cleaning product line. The packaging is biodegradable and sustainably sourced, having a longer life cycle than traditional cleaning product packaging.
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