Client: Superdrug UK Girlfriend Campaign
Brief: Pitch for 3 year campaign in
United Kingdom to re-launch and rebrand Superdrug
Tasked with growing the brand to consumer youth, and creating an experiential programme which ensures experiential amplification through PR. Along side through the line touch points.
The Solution
Girlfriend as a consumer facing line, if not Gok Wan, who are the Girlfriends?
Engaging consumers with a familiar Tone of Voice and by relaying recommendations and advice directly from source... directly from girlfriends By using peer recommendations – in quotes we adopt a tone and personality relevant to every individual brand, product and market.
Using Girlfriend as our vehicle and “telling it like it is.”
Media: Press, POS, Print, Experiential,
Events, Social Networking, Digital, PR,
Country: United Kingdom
