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Lavazza
Lavazza - Modo Mio - UK launch of Lavazza’s newest coffee machine - A Modo Mio!
The challange was to illustrate how integrating a experiential approach,
stacked up against their normal traditional ATL/BTL spend and the additional benefits
it can deliver.
Activity August 08 - Xmas 08, at a number of Shopping Centres, Consumer & Trade shows/events and also delivering a number of Pop-up retail activations
Lavazza stand and collateral, messaging development and brand propersition.
