Adidas
Adidas 2x Creative Concepts for running the Flora Marathon with Adidas.
Complete strategy development, position campaign statement.
Print, online and retail in store new look and feel.
Graphic creation and execution across all media channels.
1 - I’m up for it
Motivational messaging, run clubs, regular free training sessions with Adidas to keep running focused. Along with VIP passes, discounts on merchandise, and personal trainer
1 on 1 sessions.
2. Your Run
The consumer leads with their personal stories and messages of why they are doing the run, we use these to bring to life the campaign massage - you run.
Retail instore fitout, online training, app personal trainer. Instore photo booth, with high profile sport people stores. People are invite to submit comments around “what is your impossible?”
