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Pappy's Pet Lodge Rebrand
Pappy’s Pet Lodge New Brand Identity:
Problem: This Dallas-based pet boarding and grooming needed a more distinctive and professional identity to set it apart from competitors and demonstrate its leadership and brand personality.
Solution:
-concepted line art logo to replace type-only logo
-designed business card contact icons and card layout
-created letterhead with new identity and visual brand elements
-applied new color scheme and font; updated brand style guide
-logo reimagined in black and white and color
