The team were presented with a sample for a simple pocket light (identical to image shown) with a custom shaped COB LED. I was tasked with creating a custom shape for a low cost pocket light.
Initial concepts pointed the team toward using this product as a way for Matco Tools to own the hexagon shape in their products and making the COB in the shape of their eagle logo.
1 of 3 concepts presented to the lighting manager at Matco Tools. (Not selected)
2 of 3 concepts presented to the lighting manager at Matco Tools. (Not selected)
3 of 3 concepts presented to the lighting manager at Matco Tools. Selected design to proceed in creating prototypes.
Proportions changed slightly but design intent retained. Colors were mocked up for approval.
Final product
Price, features and product number on customers website.
Image of marketing video for Snap-on Pocket Light. Housing redesigned using Snap-on aesthetic. Internals of Matco Pocket Light changed significantly to include a laser and magnet added to pocket clip. Pocket clip aesthetic requested by project manager at Snap-on. One of the easiest lighting sales for truck owners at $20 each with the Snap-on name, Sold exceptionally well with rave reviews of durability. Later a rechargeable version was added to the catalog to further differentiate product from Matco Pocket Light.
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Pocket Light
Design a low cost pocket light to be sold through a mobile tool truck.
