GSA Project 2012: Subverting Design Archetypes
GSA Project 2012: Subverting Design Archetypes from Eloise Smith-Foster
GSA Project 2012: Subverting Design Archetypes

Brief: Consider the design archetype of the 'dual bell alarm clock'
Part 1: Transfer the form, shapes and visual language of the dual bell clock into a new object with a different function.
Part 2: Redesign the dual bell clock archetype into an object which performs the same function of telling time in a new and unique way, but uses a different form.

Audibell Headphones: Vacuum formed polypropelene, machine sewn textiles, foam, lathed aluminium
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GSA Project 2012: Subverting Design Archetypes

Brief: Consider the design archetype of the 'dual bell alarm clock'
Part 1: Transfer the form, shapes and visual language of the dual bell clock into a new object with a different function.
Part 2: Redesign the dual bell clock archetype into an object which performs the same function of telling time in a new and unique way, but uses a different form.

Eloise Smith-Foster
Practicing Designer / MEDes (Master of European Design) student at... Glasgow, United Kingdom