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Molü

Molü is the final outcome from my final project 'Cycling safety in Cities'.

Molü is a bicycle light that aims to improve cyclists safety by reducing the phenomenon 'Looked but failed to see', accounting for almost 60% of serious collisions involving cyclists at junctions. Using movement through lights to trigger the driver's peripheral vision, this light will be more easily seen.

Molü is Patent Pending and a Registered Design.

Elliot Simpson
Sustainable Product Designer Brighton, United Kingdom