Ellen Freedman

PepsiCo Tropicana Squeeze Branding and package design for a new line of fruit flavored waters targeting female market ages 25-45. The winning approach has mouth-watering fresh fruit on a light and sophisticated label. Smart positioning of logo and branding successfully minimized distortions on the shrink wrap 6-pack. Concepts • Label Design • Photo Manipulation

PepsiCo Tropicana Squeeze 6-pack By strategically designing the six pack package with the logo and branding in the center of the shrink wrap film, I reduced the distortion factor to the lowest possible percentage. Brand is further supported with large fruit image quickly identifying flavor. Concepts

Quaker Oats Aunt Jemima Pancakes Design of the Bilingual package to announce a new "open and close" feature. The challenges were three fold: • give prominence to the new feature • remain true to brand equities • design in the Spanish translations. Concepts • Package Design (8 Varieties) • Easy Open Illustration

Near East Whole Grain Blends Rice New product line maintains the important equities of the Near East brand while hand drawn illustrations of grain and earthy green lettering proclaim it's naturalness. Nutritional benefit is prominently displayed in a stylized violator next to the taste appeal. Concepts • Branding Design • Illustration • Violator Design • Package Design