Ellen Freedman

Poppycock Nut Clusters The strategy behind this new offering from Lincoln Snacks owned Poppycock, was two-fold: hit home with taste appeal while capitalizing on consumer loved brand equities. The result was a package design covered with almost 50% delicious product photography and the logo with traditional square shield front and centered. This gourmet line featured four different nut blends. Concepts • Package Design • Layout Photography • Photo Retouching • Production Art

Stewart-Warner Automotive Bold branding and benefit statements make these products jump off the shelf! Concepts • Label Design • Production • Mock-ups

Bear Creek Macaroni and Cheese While maintaining key equities of the Bear Creek Country Kitchens brand, I designed and art directed three “new to the category” Macaroni & Cheese packages. The GTM strategy was a targeted design for three consumer demographics; children, teenagers and adults. OPTIONAL: Creating a Bear Character and personality was the first step in building a tie-in to the television and u tube commercials. Concepts • Illustration Direction • Package Design • Photo Shoot Art Direction • Photo Retouching • Production Art • Press Check • Project Management

PepsiCo Tropicana Squeeze Branding and package design for a new line of fruit flavored waters targeting female market ages 25-45. The winning approach has mouth-watering fresh fruit on a light and sophisticated label. Smart positioning of logo and branding successfully minimized distortions on the shrink wrap 6-pack. Concepts • Label Design • Photo Manipulation

Near East Whole Grain Blends Rice New product line maintains the important equities of the Near East brand while hand drawn illustrations of grain and earthy green lettering proclaim it's naturalness. Nutritional benefit is prominently displayed in a stylized violator next to the taste appeal. Concepts • Branding Design • Illustration • Violator Design • Package Design

Betty Crocker Multi-Grain Stuffing Betty Crocker used PBD Design to debut their Multi-Grain Homestyle Stuffing. Our challenge was to retain Betty Crocker equities while creating a new brand. Departing from the category leader, we devoted a full half panel to product photography. Featuring the stuffing large and center creates mouth-watering appeal. Taste appeal was further strengthened through use of a warm golden background and brown lettering. Giving the pouches a look all it's own. Shelf Assessment • Concepts • Sketch Boards • Brand Design • Package Design • Layout Photography • Photo Shoot Art Direction • Photo Retouching • Production Art • Project Management

Enjoy Life Crunchy Flax Cereal Review of Enjoy Life's current crunchy flax cereal resulted in a new design strategy. This was an opportunity for us to bring vibrancy and energy to a neutral looking category. PBD created a carton that was bright, impactful and appetizing. The effect is packaging that now dominates the shelf. Enjoy Life redesigned packages increased sales 43% over the previous year. Shelf Assessment • Concepts • Sketch Boards • Brand Design • Packaging Design • Photo Merging & Manipulation

Bear Creek Soup Bear Creek County Kitchen is a premier brand of easy to prepare soups, pastas and rices. To better communicate the premium quality, pbd upgraded the package with through simplified messaging, increased taste appeal and a richer background. We knew it was a success when our client saw the proof and said, "It looks like a million bucks! (we DO have the best clients)". Design Updates (26 Sku's) • Production Art • Press Check • Project Management

Enjoy Life Seed and Fruit Mix This was an opportunity to create new visual branding for an healthy allergy-free snack mix. Large personalized type on the beige background brands and cues naturalness. The fruit illustrations and flavors colors add whimsy and make it easy to find on shelf. Concepts • Branding Design • Package Design • Art Direction • Production Art

Enjoy Life Seed and Fruit Singles This was an opportunity to create new visual branding for an healthy allergy-free snack mix. Large personalized type on the beige background brands and cues naturalness. The fruit illustrations and flavors colors add whimsy and make it easy to find on shelf. Concepts • Branding Design • Package Design • Art Direction • Production Art

Betty Crocker stuffing packaging designed exclusively for Walmart. Shelf Assessment • Concepts • Sketch Boards • Brand Design • Package Design • Layout Photography • Photo Shoot Art Direction • Photo Retouching • Production Art • Project Management

Enjoy Life Soft Baked Cookies The objective of this design was 4-fold: • Improve legibility • Enhance the nut and allergy free perception • Heighten the taste appeal • Engage children and families In addition, we designed the package with 2 face panels; one vertical and the other horizontal for the maximum benefit of shelf placement. Shelf Assessment • Concepts • Photo Manipulation • Package Design • Production Art • Project Manager

Swingline PowerEase Stapler The beauty of the stapler allows this PowerEase for Walmart to take a different approach to packaging. Graphics play a secondary role and the package structure affords both standing and hang peg merchandising. Concepts • Brand Design • Package Design • Production Art

Swingline Optima Office Products A global office supply powerhouse, Acco products reach consumers worldwide with trilingual packaging. PBD's expertise in foreign legal requirements, positioned us to design graphics in three languages that was right on target. Result: Acco benefits were a vastly expanded sales territory with one-third the inventory warehousing. Concepts • Brand Design • Package Design • Production Art

Cary’s Syrup Pbd Associates performed a “face-lift” for America’s No.1 Sugar-free Syrup. The brand is now more legible, messaging is easier to read and overall look is positive and uplifting.

Werner Fire Escape Ladder With a life saving product inside, this package carried a lot of responsibility. Communicate a sense of urgency, show the ease-of-use and engender trust. All accomplished with arresting photography, captioned photography and a custom designed endorsing shield.