Ellen Freedman

Enjoy Life Seed and Fruit Singles Rendering This was an opportunity to create new visual branding for an healthy allergy-free snack mix. Large personalized type on the beige background brands and cues naturalness. The fruit illustrations and flavors colors add whimsy and make it easy to find on shelf. Concepts • Branding Design • Package Design • Art Direction • Production Art

Enjoy Life Crunchy Flax Cereal Review of Enjoy Life's current crunchy flax cereal resulted in a new design strategy. This was an opportunity for us to bring vibrancy and energy to a neutral looking category. PBD created a carton that was bright, impactful and appetizing. The effect is packaging that now dominates the shelf. Enjoy Life redesigned packages increased sales 43% over the previous year. Shelf Assessment • Concepts • Sketch Boards • Brand Design • Packaging Design • Photo Merging & Manipulation

Enjoy Life Crunchy Flax Cereal Review of Enjoy Life's current crunchy flax cereal resulted in a new design strategy. This was an opportunity for us to bring vibrancy and energy to a neutral looking category. PBD created a carton that was bright, impactful and appetizing. The effect is packaging that now dominates the shelf. Enjoy Life redesigned packages increased sales 43% over the previous year. Shelf Assessment • Concepts • Sketch Boards • Brand Design • Packaging Design • Photo Merging & Manipulation

Enjoy Life Concept Packaging Design Shelf Assessment • Concepts • Photo Manipulation • Package Design • Production Art • Project Manager
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Enjoy Life Concept Packaging Design Shelf Assessment • Concepts • Photo Manipulation • Package Design • Production Art • Project Manager
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Enjoy Life Concept Packaging Design Phase One Shelf Assessment • Concepts • Photo Manipulation • Package Design • Production Art • Project Manager
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Enjoy Life Concept Packaging Design Phase Two: Selected Design This contemporary design was chosen for boldness, simplicity and branding. We then upped the impact through color,adding orange tones to energize the sunny background. New package design pops the cereal right off the shelf! Shelf Assessment • Concepts • Photo Manipulation • Package Design • Production Art • Project Manager
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Enjoy Life Concept Packaging Design Phase Two: Final Package In order to generate buzz for the brand, Enjoy Life’s marketing department asked pbd to create UPC’S with personality. The new customized and scannable codes created quite a buzz driving new customers to the website. The new packaging shown with the Chia Flavor. Now on shelf at major retailers Shelf Assessment • Concepts • Photo Manipulation • Package Design • Production Art • Project Manager Look for a new Crunchy flavor coming soon!
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Enjoy Life Foods Bilingual Snack Bars One category in the Enjoy Life line of Canadian packaging. Differing from Spanish language packaging, Canadian packaging regulations challenge the available space. PBD successfully maintained the established brand identity, while extending the products sale-ability to an additional market. Shelf Assessment • Concepts • Photo Manipulation • Package Design • Production Art • Project Manager

Enjoy Life Foods Bilingual Snack Bars One category in the Enjoy Life line of Canadian packaging. Differing from Spanish language packaging, Canadian packaging regulations challenge the available space. PBD successfully maintained the established brand identity, while extending the products sale-ability to an additional market. Shelf Assessment • Concepts • Photo Manipulation • Package Design • Production Art • Project Manager

Enjoy Life Soft Baked Cookies One category in the Enjoy Life line of Canadian packaging. Differing from Spanish language packaging, Canadian packaging regulations challenge the available space. PBD successfully maintained the established brand identity, while extending the products sale-ability to an additional market. Shelf Assessment • Concepts • Photo Manipulation • Package Design • Production Art • Project Manager

Enjoy Life Soft Baked Cookies The objective of this design was 4-fold: • Improve legibility • Enhance the nut and allergy free perception • Heighten the taste appeal • Engage children and families In addition, we designed the package with 2 face panels; one vertical and the other horizontal for the maximum benefit of shelf placement. Shelf Assessment • Concepts • Photo Manipulation • Package Design • Production Art • Project Manager