Ellen Freedman

Bear Creek Macaroni and Cheese While maintaining key equities of the Bear Creek Country Kitchens brand, I designed and art directed three “new to the category” Macaroni & Cheese packages. The GTM strategy was a targeted design for three consumer demographics; children, teenagers and adults. OPTIONAL: Creating a Bear Character and personality was the first step in building a tie-in to the television and u tube commercials. Concepts • Illustration Direction • Package Design • Photo Shoot Art Direction • Photo Retouching • Production Art • Press Check • Project Management

Bear Creek Soup Bear Creek County Kitchen is a premier brand of easy to prepare soups, pastas and rices. To better communicate the premium quality, pbd upgraded the package with through simplified messaging, increased taste appeal and a richer background. We knew it was a success when our client saw the proof and said, "It looks like a million bucks! (we DO have the best clients)". Design Updates (26 Sku's) • Production Art • Press Check • Project Management

Floor Displays for Bear Creek Country Kitchens Concept • Designs • 3D Rendering • Production Design • Project Management