Partnering with the fabulous folks at Bonfire Labs, I led creative concepting for Grow with Google’s 2023 Google Career Certificates marketing campaign. We paired eye-catching animation tailored for specific audiences with inspiring anecdotes and testimonials of graduates to demonstrate how this online education program has impacted the lives of real students. Narration by course instructors added further context to certain iterations of these videos, while a collaboration with Job Hoppers host Aaron Burriss boosted reach. This integrated campaign was featured through streaming ads, social channels, and more.
Following the success of this campaign, I teamed with Bonfire Labs again in 2024 to pitch, lead, and execute creative for another Grow with Google project. Check back to view my latest work with Google after it launches.
