Children's Tylenol Print Campaign
When asked to create a Dr. Seuss - themed print ad for a children's product, I was amazed at how enjoyable it was to bring the famous author's writing style into my own copy. It sat solo as a hand-drawn assignment from an Intro to Ad course until my final semester at TU, where I was encouraged to extend the project into a full campaign with other classic works of children's literature. Adding the Children's Literacy Initiative into the mix ties it all together.