La Fille: Delicate Detergent - La Fille, or the girl in French, seduces with the lure of a fantastical world. Rococoesque imagery, flamboyant and risque, melds with the purity of The Garden. Most women can relate to the opposing ideals of temptation and innocence.
Moodology: Wine - Pairing wine with mood isn't an exact science, but let's face it, if you're like most of the young women I know, you base your decision on how wine will complement your mood, not your food.
There's nothing better than finding a connection with your wine bottle. Consumers can now connect on a whole new level. It is as if the bottle has read your mind. Moodology offers a variety of moods and tastes. So stock up! You never know what cards you'll be dealt.
Beach Bums Sunscreen - Beach Bums is a quirky sunscreen line that targets youthful gals. The concept sprang from a play on the word "bum" in the expression "beach bums." The resulting packaging features full fannied beauties with retro stylistic undertones.
Shampoo - This line of hair care products is designed especially for men. The packaging emphasizes the all natural ingredients. The unique blend in each formula complements specific hair types. For example, acacia gum and honey for men with curly locks or pine resin for thin haired fellows.
Inspired by old apothecary remedies and constructed of durable light weight metal, the bottles become a representation of manliness.
Bembo Farms: Organic Bread - Type: Illustrated
Medium: Photoshop
This piece is inspired by the Slow Food Movement. The illustration on this bread label uses color and form to captivate the consumer
in a sometimes highly conventional food genre. Hand-done type adds emphasis to the all natural ingredients and supports the idea of real food prepared by real people. With consumer trends veering away from over-processed foods, this natural food packaging celebrates individuality.
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