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Somn Sleepwear
Somn Sleepwear is a passion project, completed to present my skills as a Brand Designer.
"A sustainable sleepwear brand that promotes getting the most comfortable, undisturbed sleep."
The brief (by Wildflower Design Co.) was to design a brand that was organic, calm and contemporary.
My main goal was to create a visual identity which felt organic and relaxed, but also something that would stand out in the market, in a more modern and contemporary way.
This project includes a visual identity, social graphics, print design (mailer / point of sale cards), and a theme based Shopify website.
