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Fourth Plinth | Art Exhibition Campaign
A branding campaign to promote the new proposal for Fourth Plinth Programme 2010 (Art Exhibition in London). The logo is designed according to the location of the plinth in Trafalgar Square. The white space represents the empty plinth to be filled and the frame on top left corner is seen as an arrow pointing to the North West where the ‘Fourth’ plinth is located. Pixelated graphic are used as the hint of shortlisted artworks to create excitement and anticipation.
