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Bibimbap Exhibition in Madison Square Park
This is the Food Expo project that is going to be located on the Madison Square park in New York. Based on the audience study and interviews, we were asked to create a temporary exhibition booth.
It was a three weeks short project and concept development work. The main goal was to give visitors information about Bibimbap and the history behind the food in engaging and memorable ways.
The exhibition is designed to create multi-sensory experience. Also we designed the logo and the signage system to help visitors understand the exhibition.
