Senior thesis motorcycle project with Harley Davidson
My concept for this project was to build brand loyalty and to capture younger generations of riders.
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Sketch book development sketches.
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The engine is made up of half of Harley's V-twin 1200cc, keeping parts cost down on this new design. Creating room for exciting new design elements.
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Sound isn't everything, but to stay true to this important element, the exhaust is exits through the tail lights creating a visual element.
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Final Side view Sketch render (Photoshop).
Simple color changes can take the bike from traditional to modern, while creating access to more customers.
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Elements were taking from the original Silent Grey Fellow bike for design and application. (Modeled in Alias)
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Brand Loyalty example with a possible son, father and grandfather riding generation all in one garage. (Alias and Photoshop)
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Harley Davidson Studio
