With more than 65 years in the toy business and over 1,500 store locations worldwide, Toys“R”Us was known as the toy authority for generations of parents and children alike. Founded in 1948, the company revolutionized the principle of quality, value and selection and realized that success in the toy business meant focusing on the everyday shopper. In 1996, the Toys“R”Us family gave birth to a new addition with the launch of Babies“R”Us, the nation’s largest dedicated baby products retailer, offering a broad selection of baby products, toys and unique gifts.
Initially as a Designer for the Marketing unit, and subsequently as a member of the Design Studio (internal agency), my responsibilities encompassed finding unique ways to visualize the brand across channels, developing concepts for campaigns, products, and in-store/experiential builds, as well as supporting corporate in their artistic direction and restructuring initiatives.
