Dru Sidle

Saturn Exploration - The “my Saturn” concept creates a central area for the interaction and selection touch points. The Brand Pillars are 11' tall lightboxes that surround this area. Iconic symbols and emotive verbage are used to demonstrate each car’s capacity and define its essence.

Saturn Showroom - The “my Saturn” concept creates a central area for the interaction and selection touch points. The Brand Pillars are 11' tall lightboxes that surround this area. Iconic symbols and emotive verbage are used to demonstrate each car’s capacity and define its essence.

Saturn Showroom - The “my Saturn” concept creates a central area for the interaction and selection touch points. The Brand Pillars are 11' tall lightboxes that surround this area. Iconic symbols and emotive verbage are used to demonstrate each car’s capacity and define its essence.