Capitol One Exploration - A "Tone of Voice" and graphic elements were
created to support the design hypothesis: A fresh approach to banking. These teller and brand focal concepts show how the circles, colors and phrases begin to translate into the retail environment.
Capitol One Refinement - The final design solution was inspired by the
circle elements and bold colors created during the design exploration phase. The modular graphic system was created to be simple yet impactful, and uses the square and double-square format as the base grid for each graphic.
Capitol One Refinement - The final design solution was inspired by the
circle elements and bold colors created during the design exploration phase. The modular graphic system was created to be simple yet impactful, and uses the square and double-square format as the base grid for each graphic.
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