We were challenged to rethink the awareness campaign with a stronger focus on fundraising.
The Every Heart Has a Story campaign was the result. The campaign focuses on telling the stories of our patients and encouraging other families to tell theirs. We wrote a dozen patient stories and encouraged families to send in home videos of themselves telling their heart stories, which we then edited together. Ads were run in several regional publications and a very strong focus was placed on targeted digital ads and Facebook. We were able to grow this campaign in it's second year to include three patient story videos which we produced. The website landing page was also overhauled and the same focus was placed on digital advertising and Facebook.
Congenital Heart Disease Awareness Campaign 2013
