Jennifer Redding

Jim Henson Company ad in License Magazine - This advertisement was run in the issue of License Magazine that was distributed at the Licensing Show in New York City. The goal was to promote the various ongoing campaigns at The Jim Henson Company.

MINX Advertising Campaign for Alloy Clothing Catalog - The objective was to reach an untapped young female audience with the message that comics are not just for boys! Partnered with Alloy, their catalog is the perfect place for gaining the attention of this target audience. These center spread ads were featured in the fall & winter 2007 Alloy catalogs. The campaign highlights the first 2 graphic novels in the series as well as the entire 2007 line-up of digest books published by MINX, a line of graphic novels created for girls age 12-15.

Toy's N Playthings Magazine Teaser Ad Series - The Hoob's teaser ads appear on the bottom of 3 sequential pages of Toy's N Playthings, magazine. The Hoob's is a children's television series produced in the United Kingdom for channel 4.

Colgate Advertising Campaign - The "Keeping it Fresh" Campaign was created in conjunction with DC Comics 75th anniversary. This print campaign featured multiple components including a single page ad, spread ads, poster, third page cascading ads, and a fold up insert that was tipped into publications and distributed with sample Colgate product to college campuses.

Colgate Advertising Campaign - Part of Colgate and DC Comics promotional ad campaign, This insert (one of 3) opens up to reveal coupons, a mini poster and "keeping it fresh" comic story. This printed piece was tipped into DC's monthly comic titles, and was distributed at college campuses nationwide with sample Colgate product.

DC KIds Advertising Campaigns - Even the younger crowd needs comics! These ads were created to promote the DC Kids monthly titles.

DC Comics Advertising Campaigns - These ad campaigns were created to promote some of DC Comics most popular characters featured in these upcoming story lines.

VERTIGO Graphic Novel Advertising Campaigns - These advertising campaigns were created for DC Comics mature reader imprint VERTIGO, and were featured in several industry periodicals including Wizard Magazine, Comic Shop News, and mature reader publications.