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Corporate Communications: Ghostwriting (Senior Leadership)
Program: CEO Report
Situation: The chief forum for the client's rank-and-file is periodic reports from senior leadership. This is an example of the CEO applauding the organization's staff for a recent string of successes.
Result: Congratulations to staff from senior leadership is always a good thing and seldom happens enough. This client understands the power of a heartfelt pat on the back.
