First in a series of three.
Second in a series of three.
Third in a series of three.
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Campaign - Solved! (Ameren)
So how do you make the very ordinary world of electric motors .... well, interesting? Maybe you can spice it up with a little fun, a little mystery. Here's a partial look at three lead gen mailers for Amereon (formerly Union Electric). The idea: Get industrial managers to upgrade their old, inefficient motors to a new breed of high-efficiency motors. Did it work? Like gangbusters.
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