The opening portion of the comparatively brief white paper. What do I know about enterprise computing? Not so much. But I could say that about most B2B assignments. Research is the critical dimension to establish a tone, vocabulary and positioning that resonates with the target audience ... whether they are CIOs, investment managers or the mom next door.
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B2B Thought Leadership: Enterprise Computing
Program: Hewlett Packard Thought Leadership Series
Situation: Winning the hearts and minds of intensely risk-adverse CIOs means they must be sold on many different levels, especially when sales target is the holy of holies, their data center. HP understands. That's why I was commissioned to help burnish their credentials with this high-level white paper.
Result: The white paper provides the critical air cover HP's superb sales professionals need to project confidence, assert technical authority and win the support of cautious CIOs.
