Dennis Harrington

This diecut guitar has been modified to fit the screen (sort of). The cool part: A diecut pocket contains a guitar pick that, when removed, launches a very bluesy song through a microchip player. Probably not what you expect from HP, right? But a savvy B2B marketer like HP knows that to win business, you better play to your market ... even if that means pulling out your Robert Johnson song sheet to do it. This invitation to an HP event at the HoB scored big for the tech company.

• Content Strategy
• Creative Direction
• Copywriting & Editing