B2B: Economic Development (Site Selection Brochure)
Program: Luring Toyota (or the next Hyundai, Ford or Kia plant to Missouri)
Situation: When your product is electricity, how do you grow your business when your service area is strictly defined? You multiply consumption by attracting heavy industry to your marketplace. This site selection brochure on behalf of a large Midwestern utility sells the energy, geo and people benefits of a Missouri location.
Result: Today Missouri is considered a leader in the manufacturing of automobiles and trucks, along with airplanes, railroad cars, bus bodies and truck trailers.
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