This Concept compliments Karl Friedrich Rapp, founder of Rapp Motorenwerke GmbH. In 1917, Karl Rapp departures from the position head
of the company, which enables the fundamental restructuring
into what we know today as BMW AG.
On the occasion of the 100-th anniversary of first foundation of BMW, I present you the BMW Rapp Concept. The basic idea was to embrace the history of BMW making this concept represent of everything that BMW stands for as a compan. Front grill is positioned under angle characteristic for BMW designs from the '60 and '70. The tailpipes are positioned high which makes the design authentic and makes the whole look edgier and at the same time they bring up to mind some of the cult designs of BMW, for example Buegelfalte from 1939 and model 2002 from 1968. On the other hand, the hood is designed in a way to accentuate the engine as a tribute to Rapp Motorenwerke GmbH, in the same context are some other parts of the design, they remind us of the old aircrafts.