ProductivitySA 25th Anniversary campaign visual elements by Debbie Marx at Coroflot.com

ProductivitySA 25th Anniversary campaign visual elements

ProductivitySA 25th Anniversary campaign visual elements from Debbie Marx

ProductivitySA 25th Anniversary campaign visual elements

Designed the logo then... Created key visuals: I started with black & white doodles, that depict the dreams, aspirations of the different business owners in different sectors.

The cogs symbolize the fact that PRODUCTIVITY SA has been around for a long time and aims to move South African businesses forward.

We introduced various characters within the logo, depicting the businesses that Productivity SA works with, and designed them to depict the movement of ideas into reality. The dreams always start as small aspirations from the left-hand side and then they keep growing until we see a more solid, full colour reality on the right-hand side.
So, with all the visual elements put together, we show that the journey never ends because they have the urge to keep pushing and to grow their business.

The 25th Anniversary logo is designed to illustrate constant flow and uninterrupted movement, and it’s incorporated with two of PRODUCTIVITY SA’s CI colours. These logos will be animated from the left starting with the ‘2’ flowing into the ‘5’ on the right, and the arrows flowing out the screen at the end. The logo is bold and has a strong presence amongst the clutter in the market and illustrates a strong message of movement – going forward and celebration.

We started with black & white doodles, that depict the dreams, aspirations of the different business owners in different sectors. The cogs symbolize the fact that PRODUCTIVITY SA has been around for a long time and aims to move South African businesses forward. We introduced various characters within the logo, depicting the businesses that Productivity SA works with, and designed them to depict the movement of ideas into reality. The dreams always start as small aspirations from the left-hand side and then they keep growing until we see a more solid, full colour reality on the right-hand side. So, with all the visual elements put together, we show that the journey never ends because they have the urge to keep pushing and to grow their business.