Racing Machines Toy Vehicles - A fun project pulling 3 different (original) packages into one family line. The logo was part of the re-design and its bold simplicity stands out on the dark blue field. The racing flag theme is echoed within the packaging background.
Jump Shot Basketball Toy - Bright, bold graphics provide a contrast to the product color adding shelf impact.
Rock Star Guitar - This toy guitar needed a more youthful, contemporary shelf presence to compete in a crowded market. Bold graphics combined with clear copy help push this toy forward.
Rock Star Guitar - This toy guitar needed a more youthful, contemporary shelf presence to compete in a crowded market. Bold graphics combined with clear copy help push this toy forward.
Silicone Bracelets - These shaped silicone bracelets are the latest trend among young people. The header had to clearly convey the contents. Using bold, easy to read written descriptions plus colorful line art, the consumer quickly learns what they are looking at which the jumble of bracelets can't do alone.
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Toy Packaging
Deanna Fredericks
Package Designer South Plainfield, NJ