Copenhagen Brand Long Cut Canister - US Tobacco launches a long cut version of their popular Copenhagen snuff, redesigned for the chewing tobacco market. These designs incorporate the branding of the existing product while introducing the "new" departure.
US Tobacco Skoal Point-of-Purchase Display - This existing wire frame became a much more interesting point of sale display once colorful, masculine photography was introduced. The photo is curved, thus juts out from the display, and the product photo is die-cut to add another element of 3-dimensional impact.
Hammermill Legacy Stationery - Anxious to enter the home office marketplace, Hammermill introduced a line of fine stationery products packaged in smaller quantities for sale at office supply retail stores. The paint brush logo design coupled with the glossy black packaging presents a high-quality product from a leader in the paper industry at affordable prices.
Keith Clark Stationery Products - This packaging elevates the ordinary pocket calendar into a more prestigious position by utilizing photographs to create an atmosphere of professionalism. Designed to hang from a peg board in a retail environment, the product stays organized while inviting the consumer to flip through the pages for a closer look.
Letraset Color Imaging System - A staple in the graphic design industry in the 70s & 80s, Letraset wanted to update their look. This concept uses bold colors to distinquish the original color key material from the rub-down transfer material, making purchasing choices easier for the consumer.
Letraset Imaging System - Companion pieces sold in conjunction with the Letraset Imaging Chemicals use black and tan backgrounds for neutrality while containing labels which include both Letraset colors (red and blue) for identifying with the packaging family.
Novelty Poster - A 3-D poster (24" x 30" approx.) designed for a friend's "Burn the Mortgage" party. The outside of the "matchbook" announces the party invitation details and was put on display at the Yacht Club for a few weeks prior to the event date.
Burn the Mortgage Poster - Interior - Adding to the humorous (and authentic) element of the poster was the interior match design.
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Robert Hain Associates
