Listerine Bottle Redesign Concept - Conceptual design for a leader in the oral hygiene industry. This upscale, sophisticated label looks great on the bathroom counter. Less medicinal, more cosmetic.
Listerine Redesign Outer Wrap Concept - Conceptual companion piece for the bottle redesign. Listerine already used an outer wrapper to make their product more important, thus standing out on the retail shelf. This redesign simply adds a cosmetic, upscale approach to that marketing stategy.
Children's Special Education Signage - This organization was based in a church, with limited funds for signage expenses. This 2-color, simple yet eye-catching solution, conveys the message while communicating hope.
Schilling Spices Packaging Concept - This design approach markets four popular spices as a holiday gift set, either for the hostess or the kit chen cabinet. By packaging these spices in a set, more can be sold at one time. The bold, simple color backgrounds make finding the spice easy while cooking, as well as attractive enough to leave on display.
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Kansas City Art Institute
Deanna Fredericks
Package Designer South Plainfield, NJ