Mesh Patio Set - One example of ShopRite's outdoor furniture line. Small quantity and low price point prevents printing full-color cartons. Large, full-color labels are applied to shipping cartons instead. Items are often placed outside the store fronts so bold, eye-catching graphics are essential to stop consumer traffic on their way into the store. I photograph these products in the late Fall, so stock photography provides the proper seasonal backdrop!
5-Piece Bar Set with Canopy - One label of a family of Outdoor Furniture sold in tri-state grocery stores. Color banding is used to alert consumer to additional parts of set. In 2007, the 8-pc Patio Set of this packaging family won an American Graphic Design Award, presented by Graphic Design USA Magazine.
Aldi Umbrella Light Box - One of Eleven packages in the Gardenline family, an Aldi subsidiary. Bold colors, eye-catching photography give this box very strong shelf presence.
Aldi Umbrella Light Box - One of Eleven packages in the Gardenline family, an Aldi subsidiary. Bold colors, eye-catching photography give this box very strong shelf presence.
Garden Hoses - These garden hoses tie into the existing and successful patio furniture line of packaging sold at ShopRite grocery stores. A beautiful outdoor garden photograph is an effective summer message, while the large, colorful oval immediately tells the consumer how long the hose is.
Deluxe Patio Dining Set - This outdoor furniture line is priced higher than ShopRite's everyday line. The packaging label juxtaposes a bold left color band against a softer, garden setting which allows the furniture to "pop" off the label.
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Home & Garden Packaging
Redesign of existing Wakefern Food Corporation patio furniture packaging. Packaging family was given a facelift by upgrading the background photo to a poolside patio shot.
