Nudge Design Idea & Motion Graphics Exploration
Research, graphic design and video footage for concept, editing and the creation
of a screen-based motion graphics branding identity for a studio specializing in
behavior design. The concept of Lootura is to nudge men to lower the toilet seat after they are finished using it, in bathrooms shared with women. This can lead to less tension and less arguments between the two genders.
Lootura Version One of the Branding Motion Graphic can be found at:
https://www.youtube.com/watch?v=7k1fUwA1n_g
Lootura Version Two of the Branding Motion Graphic can be found at:
https://www.youtube.com/watch?v=u-138sdLP5Y
Lootura Version Three of the Branding Motion Graphic-Three Seconds can be found at:
https://www.youtube.com/watch?v=Lm0gGbMoI4s