Design Brief:
Known for their precision grinding and machine technology, Hardinge, Inc. wished to publish a glossy magazine and desired a look that would set them apart from their competitors within their industry in North America. Their vision was a new trade publication called “Super Precision & Productivity Magazine” which would become a benchmark in their industry with a bright, modern look based around real success stories of their technology in action.
Action:
Each of the main stories had their own individual look, relating both to elements within the actual story, as well as the supplied images from Hardinge.
A unique nameplate for the magazine was developed. The official Hardinge icon and corporate colors were incorporated as repeat elements throughout the 40 page layout.
• Adobe Illustrator
• Photoshop
• Komori Press
