Design Brief:
Update the seasonal drink signage every Fall and Spring for a well-established account. Includes both the drive-thru (translites) and internal menu boards (layered styrene) in all of their national locations.
Action:
These signs have evolved over the years with changes driven by ongoing research by beverage company. External translites include a blank area for another store specific or regional sign to be dropped in behind. They usually are positioned above the Drive-Thru menu boards. The internal menu boards are made from styrene built in two layers which adds a dimensional element to the overall design. They are usually positioned to the lower side of the internal menu board right above head height. There are often specific drink promotions for certain regions as well - such as tea or in this case, Mello Yello.
• Adobe Illustrator
• Photoshop
• Large format HP
• Large format digital die cutter.
• Outside vendor
