Visual Communication Art: Northern Kentucky Technical College (Now called gateway College) back in the days when a portfolio was glued on black card...
Billboards:
• Blockbusters - "Big Night on Cable" campaign.
• Nike - What your feet were made for.
Magazine Ad:
• Fedex - Things we don't deliver.
Newspaper Ad:
• Jaguar - Luxury imports.
Water Bottle:
• Bubbling Brook Spring Water.
I just approached each project with a similar goal - how to make the design memorable in a glossy world full of ever-changing images. Billboards have to catch attention in the limited time-span of passing traffic. A little humour at Blockbusters main competition in 2001 - cable with its 300 channels of assorted dross. Fedex delivers practically everything & do it well. How do you emphasize this in a new way? Again a little humor - showing a couple of things they don't deliver - Babies & Pizza - to underline everything they do deliver.
Luxury is sold to discerning customers who truly appreciate it.
