Design Brief:
Create Oral Care sales sample kits for P&G. First one with space for 8.5 x 11” sales sheets, folded poster, rolled shelf talker, product brochures, as well as an easel advert and a small product guide.
Second kit had to hold 5 spin toothbrushes as well as a place for the power cord and battery recharger.
Action:
Sales Kit 1:
• Using one of the supplied graphics as my template, I designed the exterior box with a lid matching the contour of the Oral-B timing device (which is an integral part of the product launch).
• I also used this shape for the easel advert and small brochure, which was placed in a clear pouch inside the lid.
Sales Kit 2:
• Designed a box that would securely hold the brushes in place along with a compartment for the battery charger.
• The box lid included a die-cut window of clear vinyl.
Kristina Klar, a talented co-worker, completed the actual graphics throughout.
• Adobe Illustrator
• Large format HP
• Indigo HP
• Digital die cutter.
