Design Brief:
Produce a complete range of printed promotional items for the national launch of P&G’s new concentrated detergents for well known brands including Tide, Gain, and Cheer among others.
Action:
I was part of a full team of designers on this project. We produced almost every conceivable type of in-store marketing material for this launch - literally from floor to ceiling centering in on eye-catching point of purchase items.
These included:
• Shelf wobblers
• Aisle blades
• Shelf extenders
• Neck hangers
• Shelf talkers
• Header cards
• Shelf blockers
• Complete end cap kits
My primary role centered on creating functional dimensional items, producing working dies on all pieces, and also testing substrates for the best solution for each promotional item. Assisting on production art tasks was usually my secondary role depending on workload.
• Adobe Illustrator
• Photoshop
• Computerized sample maker
• Komori press
• Indigo HP
