David Juergens

P&G Laundry Detergent Re-Stage
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P&G Laundry Detergent Re-Stage - More than 100 die lines were developed for the in-store POP elements. The dies were created and tested in live market installations and modified to meet retailer needs.
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P&G Laundry Detergent Re-Stage - Full sized, live mock up installation at a consumer testing facility. Modifications to the designs and structures were made based upon brand and consumer insight.
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P&G Laundry Detergent Re-Stage - Installation of POP in Grocery, Drug, and Club environments for final Brand and Creative Agency review. This was the last complete review prior to the live launch in retail outlets.
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P&G Laundry Detergent Re-Stage - Innovative and creative POP solutions for at-shelf education and communication, including a bottle morph solution that saved over $500,000 in potential production expences.
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P&G Laundry Detergent Re-Stage - Retailer installation guide that visually and descriptively explained the recommended placement and usage of each POP element.
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