Mentos UP2U Gum PR Kit - Mentos requested a PR Kit for their new line of chewing gum. Distribution was to the media and to high profile individuals at events. Working with Perfetti van Melle's design department, I provided die lines, mock ups, substrate samples and print variation tests during the development stage. Numerous variations of the cover image were tested to arrive at a desirable effect. The final kit was produced by printing spot white on foil with colors used on logos and package cuts.