In-Store POP by David Juergens at Coroflot.com

In-Store POP

In-Store POP from David Juergens

In-Store POP

Domino's In-Store Merchandising Initiative - Process development from initial creative through manufacture and fulfillment.
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Domino's In-Store Merchandising Initiative
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Domino's In-Store Merchandising Initiative - Conceptual illustration for several dimensional and interactive POS elements for the Domino's initiative. The illustrations were fleshed out through modification and prototyping of scaled and full size mock ups.
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Domino's In-Store Merchandising Initiative - Store Audit: Overall and detail photographs and measurements were taken to gain a visual perspective of the store interiors. The interiors were then compared to helpdetermine the size, shape and location of POS elements. The need for flexible or customizable elements was discovered through the audit. I traveled to several regions of Canada for this initial audit.
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Domino's In-Store Merchandising Initiative - Check List: Based of of the Canadian store audit, my creative team and I utilized a check list for each store involved in the consumer testing. The check lists were used as a guide during meetings with the entire initiative team; from agency to production.
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Domino's In-Store Merchandising Initiative
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Domino's In-Store Merchandising Initiative – Concept through Installation - Innovation and application of past key learnings: There were several innovative developments and designs built upon past learning in the POS launch. The shelf spinner developed for the Laundry Compaction initiative was improved in functionality and shelf life by integrating materials and manufacturing techniques learned from the Candy Prototype. Materials and printing techniques from several in-store initiatives were applied to the exterior window posters for improved noticeability.
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Nathan's Hot Dog POP - Various pieces of in-store merchandising designed and produced for use in retail outlets and C-stores. Items include wall posters, counter cards, table tents, crew buttons, ceiling danglers and frequency cards.

Nathan's Hot Dog POP

Nathan's Hot Dog POP Update - Updated in-store POP elements. The color scheme replaced the original green and yellow for a more appealing look. The medallion lock up design leverages its look from the combination of a gold medal award and the USDA inspection stamp. It speaks to the high quality of ingredients and manufacturing in the product.