In-Store POP
In-Store POP from David Juergens
In-Store POP
Domino's In-Store Merchandising Initiative - Process development from initial creative through manufacture and fulfillment.
View PDF
Domino's In-Store Merchandising Initiative
View PDF
Domino's In-Store Merchandising Initiative
View PDF
Domino's In-Store Merchandising Initiative - Conceptual illustration for several dimensional and interactive POS elements for the Domino's initiative. The illustrations were fleshed out through modification and prototyping of scaled and full size mock ups.
View PDF
Domino's In-Store Merchandising Initiative - Store Audit: Overall and detail photographs and measurements were taken to gain a visual perspective of the store interiors. The interiors were then compared to helpdetermine the size, shape and location of POS elements. The need for flexible or customizable elements was discovered through the audit. I traveled to several regions of Canada for this initial audit.
View PDF
Domino's In-Store Merchandising Initiative - Check List: Based of of the Canadian store audit, my creative team and I utilized a check list for each store involved in the consumer testing. The check lists were used as a guide during meetings with the entire initiative team; from agency to production.
View PDF
Domino's In-Store Merchandising Initiative
View PDF
Domino's In-Store Merchandising Initiative
View PDF
Domino's In-Store Merchandising Initiative
View PDF
Domino's In-Store Merchandising Initiative
View PDF
Domino's In-Store Merchandising Initiative
View PDF
Domino's In-Store Merchandising Initiative
View PDF
Domino's In-Store Merchandising Initiative – Concept through Installation - Innovation and application of past key learnings: There were several innovative developments and designs built upon past learning in the POS launch. The shelf spinner developed for the Laundry Compaction initiative was improved in functionality and shelf life by integrating materials and manufacturing techniques learned from the Candy Prototype. Materials and printing techniques from several in-store initiatives were applied to the exterior window posters for improved noticeability.
View PDF
Nathan's Hot Dog POP - Various pieces of in-store merchandising designed and produced for use in retail outlets and C-stores. Items include wall posters, counter cards, table tents, crew buttons, ceiling danglers and frequency cards.
Nathan's Hot Dog POP
Nathan's Hot Dog POP
Nathan's Hot Dog POP
Nathan's Hot Dog POP Update - Updated in-store POP elements. The color scheme replaced the original green and yellow for a more appealing look. The medallion lock up design leverages its look from the combination of a gold medal award and the USDA inspection stamp. It speaks to the high quality of ingredients and manufacturing in the product.
Nathan's Hot Dog POP Update
Nathan's Hot Dog POP Update
gLike
In-Store POP
David Juergens
Innovation and Development Independence, KY