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Trabecular Metal Ad Concepts
Project: Attempt to improve upon the existing "Best Thing Next to Bone" campaign.Challenge: Explain why Trabecular Metal is The Best Thing Next to Bone while using the existing headline as a tagline. Innovation: Putting myself in the mind of an oral surgeon, I pushed the brainstorming strategy past simply presenting scientific evidence, and attempted to appeal to the reader's potential for self-actualization.
